Wednesday, March 18, 2015 Knows The Importance of Scam Prevention Knows The Importance of Scam Prevention

When you own a business website, you are responsible for keeping the personal information of your customers secure. Business websites are sometimes targets for scammers and hackers, so it is important that you take steps to protect yourself and the people who do business with you. By following a few simple tips, you can help to prevent your website from falling victim to an online scam.

Require Strong Passwords knows that scam protection should always be a top priority for websites that store customer data. For this reason, these sites require that their customers create strong passwords (no '12345' allowed) in order to prevent hacking. While it is your responsibility to keep your customers’ information safe on your end, you can help your customers to help themselves by requiring that they create passwords that use numbers and symbols while meeting a minimum number of characters.

Use A Secure Connection For Your Online Checkout

When customers make purchases on your website, they are trusting you that your site is safe and well protected. Therefore, it is important to take extra precautions to ensure that the checkout process is secure. For example, Clarus Marketing Group in Middletown, CT helps to make sure customer information is thoroughly protected using secure checkout systems. Use strong Secure Sockets Layer (SSL) authentication for data and Web protection, as these certificates can prevent fraudulent purchases by comparing the address listed with what is on file with the credit card company.

Ensure Employees Receive Security Training

Reputable companies like Clarus Marketing Group avoid complaints by keeping all customer service representatives and other employees educated about best practices. Your workers need to know that they should never text or email sensitive data, and they should keep customer information out of chat sessions. None of these communication methods are secure, and employees need to be informed of the policies and laws that affect customer data. Likewise, all employees should be properly trained on the actions that they need to take to keep customer data safe.

Provide Tracking Numbers On All Orders

Any time someone makes a purchase through your website, you should include a tracking number with your order. This will allow both you and the customer to see where the item is as it is shipped to his or her home. These systems can also combat chargeback fraud, which occurs when a customer falsely claims he or she never received an item and requests a refund, even though the item was delivered and received. Tracking numbers are especially important for website owners who drop-ship their items.

Monitor Your Website Regularly

Criminals are constantly looking for ways to commit fraud online, so due diligence is one of the top avoidance tips for online scams. Make sure someone on your internal team is regularly monitoring your website and that whoever is hosting it does the same. You should have a real-time analytics tool in place so that you can watch how visitors are interacting with and navigating your site in real time. This will help you to detect suspicious or fraudulent behavior, and certain tools can send alerts to your phone or electronic devices, allowing you to act quickly to prevent harm.

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